| |
| |
|
|
| |
|
|
| |
Save the Date!
AAF-Hawaii Presents
David Jenkins
Award Winning Creative Director
Thursday, May 21st, 2009
The Plaza Club, Pioneer Plaza
11:00 am - 1:45 pm
Cost: $42.00 AAF-Hawaii, AD2,
Educators & Students;
$52.00 Non-Members |
|
|
| |
|
|
|
|
MAY 2009 |
|
In This Month's Issue:
Welcome to AAF-Hawaii's May Issue of it's monthly eNewsletter.
In an effort to provide you with timely news and updates occurring in Hawaii's Ad Industry, AAF-Hawaii will be sending out periodic newsletters to help keep you well informed of our industry. We hope you enjoy our newsletters and please feel free to send us your comments, and feedback as to how we can improve this service. Mahalo! |
| |
|
|
EVENT HIGHLIGHTS / PAINA
2009 Pele Awards
Congratulations goes out to...
-Advertising Man of the Year:
Bernard Uy (Wall to Wall Studios)
-Advertising Woman of the Year:
Pat Monick (4 Front Branding) |
|
|
 Staged at the Hilton Hawaiian Village, the event saw a total of 52 Pele Awards handed out, with the winning pieces going on to compete for national ADDY awards later this year.
 Visit our Facebook Page for photos!
A Brief Recap of the Event:
Pat Monick, principal of 4 Front Branding, was named "Advertising Woman of the Year" and Bernard Uy, principal of Wall-to-Wall Studios Inc., was named "Advertising Man of the Year" at the annual Pele Awards, sponsored by the Hawaii chapter of the American Advertising Federation, Saturday, April 4th, 2009
The "Outstanding Young Advertising Person of the Year" was Nicole Bonning of 1013. The George Arthur Pellegrin minority scholarship was awarded to Ryan Matsumoto, a student at the University of Hawaii at Manoa. The "AAF District 13 Silver Medal" was presented to Rick Blangiardi, president and general manager of KGMB-TV.
The three design judges were Theresa Mesa, Mesa Design House, of Redlands, Calif; Kris Hanson, of Ogilvy & Mather PR in Sacramento, Calif.; and Pat Hansen, of MarketFitz, Inc., in Seattle.
Click for the official PRESS RELEASE
|
|
| |
ADD US AS A FRIEND!
AAF-Hawaii is now officially on Facebook.
|
|
 |
|
Click on our beautiful badge up above to visit the Official Facebook page for AAF-Hawaii.
Adding us as a friend will provide you with all the latest updates to events and news occurring in Hawaii's Ad Industry. You could also receive exclusive invitations to member events!!
Suggest anyone tied in to the industry that’s on Facebook to ADD “AAF-Hawaii” as a friend. Help us
spread the word (agency, office, associates, reps, clients…)
[Click here to view our profile]
|
|
|
|
|
On April 25, 2009, students in advertising and related studies at Chaminade University and Hawaii Pacific University competed in the District 13 finals for the annual National Student Advertising Competition. AAF-Hawaii is hopeful that the University of Hawaii, Honolulu Community College and BYU-Hawaii will be able to participate next year. This year’s judges were: Melissa Alpan, Associate Creative Director, Laird Christianson Advertising; Kim Randall, SVP and Managing Director, Communications Pacific; Faith Rex, President, SMS Consulting; Stephen Tabussi, VP Customer Solutions, First Insurance; & our guest writer, Jeff Zimmerman, Vice President, AdWalls. Special Mahalo to Gold Sponsors: Servco, Hawaii Malls, Design Asylum, and Electric Pencil/Zoombis/Jet Graphics for their support.
Submitted by Special Guest Writer, 2009 NSAC District 13 Judge, Jeff Zimmerman.
News flash for advertising agency owners! Honolulu has many talented “soon to be” creative directors and media planners; assuming you can wait for college graduation. This past weekend two highly talented groups of students in the advertising departments of HPU and Chaminade went head-to-head in the 2009 National Student Advertising Competition District 13 competition.
These college students showed off their stuff to qualify for a slot in the American Advertising Federation's annual conference National Finals on June 4th in Washington, D.C where they’ll be compete against 15 other schools. Over 100 universities and colleges participated this year’s competition.
The focus on the competition was to create an award winning and highly effective advertising campaign to fight binge drinking among college students. The sponsor of this year’s competition is the Century Council, a nonprofit organization funded by manufacturers of beer, wine and spirits seeking to combat drunk driving and binge drinking among this group.
The judges were challenged to choose a winner between 2 excellent campaigns presented by these groups in entertaining and memorable ways.
The first group to present was the HPU team who wowed the audience with a well-rehearsed and visually powerful spoken word, video and slide presentation. Their campaign entitled “Aftermath” utilized multiple advertising strategies and tactics that would roll out in hundreds of college campuses nationwide. Their ideas were innovative, non-traditional and visually powerful; in some cases, shocking. The point was to visually and emotionally anchor a very important and dangerous message about the risks of binge drinking. Through their research it was determined that 3 primary groups in colleges are most susceptible to the risks of binge drinking so their tactics were specifically targeted to: first year students, student athletes and those in the Greek system. They continued to drive home the concept of reality vs. the aftermath to repetitively remind these students that everything from death to violence to the not so sexy side effects of underage drinking were real and avoidable. The judges were highly impressed with their research and the creative thoughts applied to their strategies of communicating to this at-risk group. In addition to traditional media forms, they proposed a myriad of ideas to communicate their messages- way too many to list here but they were impressive.
The Chaminade team coined a new phrase “Will Power, Will You” to continually remind their target group that as responsible drinkers they have the ability to avoid the pit falls of this serious issue. Their campaign was broadly based using many well-tested, traditional media forms targeted to influence this group over and over on college campuses. This team also had a dynamic presentation using video and large format artwork to show how their campaign would use graphics, tee shirt designs and promotional products to be in the face of their well researched group of college students at highest risk. They correctly determined their audience was divided into committed, persuadable and moderate drinkers. From this research the Chaminade team determined the best tactics to custom tailor messages to a differing but similar group of students. Many of their ideas both tactically and creatively were unique and thought provoking.
In the end it was clearly a great experience for both schools with enthusiasm and high drama giving way to two team efforts where fun and team work were obviously the guiding principles. Even though the competition was fierce, the judges determined the HPU team was the winner this year. Congratulations to both teams for a job well done and hopefully this sets the bar even higher for next year’s student advertising competition.
|
|
MEET THE AMERICAN ADVERTISING
FEDERATION - HAWAII's 2009 – 2011
BOARD OF DIRECTORS CANDIDATES.
|
|
*Top 5 “Vote Getters” will get a 2 year position from
July 1, 2009 to June 30, 2011.
Look for your ballot in the mail.
Deadline to turn in your completed ballot: May 22, 2009. |
| |
TORI ABE, Director of Marketing & Development, Hospice Hawaii
I have worked in advertising & marketing in Hawaii for over 15 years and believe strongly in the efforts of AAF-Hawaii. It would be an honor and a privilege to be allowed to continue to serve you on the board of directors.
KIM BOCK, Media Director, CP Advertising
I have a BBA in Marketing from UH and over 20 years of media buying and planning experience. I've worked at Peck, Sims Mueller, went to Washington DC to both DDB Needham and Inter/Media, then came home and worked for Loomis ISC, Laird Christianson and The Harris Agency. In 2006, I joined CP Advertising. My responsibilities include all media research, planning and placement for a substantial list of clients.
LORI CHINEN, Account Executive, Electric Pencil
3+ years experience at Electric Pencil. 19+ years in Sales and the Printing industry. My experience includes sales and knowledge in offset and digital printing.
I believe in always serving on the AAF Hawaii Board for 2009 and will gladly help out in any way I can. Thank you.
MICHAEL GARCIA, Local Sales Manager, Oceanic Time Warner Cable
It’s been a pleasure working with the AAF advertising community this past year and I want to continue giving back to an industry that has enriched my career with awesome people, creative ideas and great fun. Sharing my “mana’O”, knowledge from the past 20 years in advertising, marketing and sales can, hopefully, be used to help further the AAF Hawaii mission here in Hawaii. Aloha & Mahalo!
KATHLEEN HERBST, Media Director, The Harris Agency
Kathleen has been actively involved in the advertising community serving on the AAF Hawaii’s Board of Directors since 2004. She is currently the Secretary of the board as well as Co-chair Programs committee where she’s spearheaded events such as the Annual Conference and AdMania. She began her media career at Laird Christianson Advertising as a Buyer and Senior Media Planner. She moved on to become Media Director at PCF Virtual, Marketing Manager for the Honolulu Star-Bulletin/MidWeek and currently the Media Director for the Harris Agency. Kathleen hopes to continue to serve the community that has enriched her life.
JAIME HUNG, Account Manager, Cox Radio Hawaii
It’s been a pleasure serving as AAF-Hawaii’s Membership Co-chair the last two years. I’ve been at Cox Radio Hawaii as an Account Manager for Krater 96 and Hawaiian 105 KINE for the last two years. Prior to Cox Radio I was at Oceanic Time Warner Cable for 6 years. I really enjoy working in Media Sales and have been very fortunate to have met a lot of great people in the industry. I would love the opportunity to continue in my contributions on the board and work with all of you cool people!!
PAT MONICK, Partner, Red Rover Creative, LLC (dba 4Front Branding)
I jumped into advertising with both feet in my 30’s working for nothing just to learn the business. I’ve been very fortunate to have worked with great mentors and friends at both a large agency and now in my own company, 4Front Branding (aka Red Rover Creative). Having served as in an advisory position with AAF-Hawaii, I would love to continue the work I’ve started on the website and to continue to serve with the other Board members to help guide AAF-Hawaii through the next 2 years.
SARA POLAND, Account Manager, KHON2 TV
I have enjoyed serving AAF-Hawaii as Programs Co-Chair for the last year and I look forward to
continuing to serve our Hawaii Advertising Community from 2009-2011. I bring to the table 18+
years of experience in Sales & Marketing for Anheuser- Busch, MidWeek, The Honolulu Star-Bulletin
and KHON2 It is my honor to give back to an organization that has helped me in my own career
advancement.
Aloha & Mahalo!
|
|
|
|
|
|
|
| |
|
AMERICAN ADVERTISING
FEDERATION – HAWAII
BOARD OF DIRECTORS
2008-09
PRESIDENT
Paul Lam
Marketing Manager - Media/PR
Servco Pacific Inc.
PRESIDENT ELECT &
EDUCATION CO-CHAIR
Page Gaylord
Vice President, Media Director
Laird Christianson Advertising
VICE PRESIDENT
Jon Rasmussen
General Manager & Creative Director
Octane Advertising
SECRETARY &
PROGRAMS CO-CHAIR
Kathleen Herbst
Media Director
The Harris Agency
TREASURER
Tori Abe
Hospice Hawaii
Director of Marketing & Development
PROGRAMS CO-CHAIR
Sara Poland
Account Manager
KHON FOX2
Committee Member
Stuart Chang
Director of Sales
Visionary Related Entertainment
EDUCATION CO-CHAIR
Kim Bock
Media Director
CP Advertising
Committee Members:
Darin Takakawa
Media Director
Hendrix Miyasaki Shin Advertising
MEMBERSHIP CO-CHAIRS
Matt Heim
President
Electric Pencil
Jaime Hung
Account Manager
Krater-96 - 650 AM
Committee Members
Lori Chinen
Account Executive
Electric Pencil
Chad Kagawa
National Sales Manager
KHNL/K5 The Home Team
WEBSITE CO-CHAIRS
April Rutherford
Creative Director
Hendrix Miyasaki Shin Advertising, Inc.
Pat Monick
Partner
Red Rover Creative LLC dba 4Front Branding
Committee Members
Terrance Lum
Invisionary, CEO, President, CFO, VP Marketing,
Lum Designs
GOVERNMENT AFFAIRS/
BY-LAWS CHAIR
C. Michael Garcia
Local Sales Manager
Oceanic TimeWarner Cable
eNEWSLETTER CHAIR
Stanton Souza
Supernatural Media, LLC
OTHER BOARD MEMBERS
AD 2 Honolulu
Tyson Yamada
Proforma Favorable Impressions
DISTRICT 13
Jim Myers
Barbara Scott
Local Sales Manager
KHNL NBC News 8/K5 The Home Team
|
| |
|
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| |
|
|
|
|
| |
| |
AAF-Hawaii
Upcoming Events:
May 21, David Jenkins, Plaza Club, 12noon.
July 10, Mark Carlson, Location to be Announced
August 10, Fall TV Preview Moderated by Marc Berman, Hi Prince,
9a – 2pm
September 2009, Print Media Expo and Creative Juiced: 80s TV Reel
October 2009, AdMania
November 2009, Media Auction
December 2009, Holiday Party Fundraiser
January 2010,
AAF Conference
|
|
|
|
|
|
|
David Jenkins
Creative Director for Nike's Original "Just do it" campaign, Portland, Oregon.
Thursday May 21, 2009
The Plaza Club
11:00 am Registration/ Buffet Line Opens
Cost: $42 AAF-Hawaii, AD2, Educators & Students; $52 Non-Members
AAF-Hawaii presents David Jenkins, Award - winning Creative Director for Nike’s “Just Do It” & countless other campaigns. Over the last 20 years, David has been one of the most recognized art directors in the advertising industry. Most recently, David was Creative Director for TBD Advertising, Portland, as a Creative Director from 2006 to 2009 where he was honored by Graphis Magazine and the National Addy Awards for a Non-Traditional Idea for Deschutes Brewery. This idea has created 5 million in free publicity and has become a part of social media, photo sites and many other web sites. Currently David is a independent Creative Director based in Oregon.
|
|
|
|
|
|
|
|
|
Mark Carlson
Senior Director of US Marketing/Creative for
McDonald's Corp.,
Oakville, Illinois
Friday July 10, 2009
Location: TBD
12 Noon
Cost: To Be Announced.
“Whether you're interested in the creative process, or the marketing and coordination of global and local campaigns, Mark proves to be a delightful, upbeat and insightful speaker.”Mark has won numerous local and regional awards for his creative work (ADDY, Telly), and the advertising his agencies have created for McDonald’s have won too many national and global awards to list. He also managed the redesign and implementation of McDonald’s global packaging systems in 2004 and 2008 He currently serves on the Joint Policy Committee of the ANA/ AAAA (Association of National Advertisers/ American Association of Advertising Agencies). |
|
|
| |
|
|
|
|
Marc Berman
Senior Television Editor/Mr. Television – Mediaweek
Monday August 10, 2009
Morning Workshop and Lunch
Hawaii Prince Hotel
9am – 11:45am
Morning Workshop
12 Noon Lunch
Marc Berman (aka “Mr. Television”) is the senior television editor at Mediaweek and creator/editor of The Programming Insider, an online bible that reaches more than 50,000 readers per day. Berman is also author of the weekly Mr. Television column; the creator of Berman on TV, a series of webcasts about television; the voice behind PIPodcast; the syndication reporter; and webmaster for online chatroom PIFeedback.com. In addition, Berman is a regular on-air commentator for syndicated newsmagazine Extra, and has appeared on Entertainment Tonight, Access Hollywood, The Insider, and featured in numerous other shows. |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
GOLD MEMBERS
Anthology Marketing Group
The Honolulu Advertiser
The Honolulu Star Bulletin/Midweek
Pacific Basin Communications
SILVER MEMBERS
Communications Pacific
Cox Radio Hawaii
Electric Pencil
Hagadone Printing
The Harris Agency
Hendrix Miyasaki Shin Advertising
Honolulu Publishing Co.
Oceanic Time Warner Cable
Pacific Business News
Team Vision
Zoombis
|
|
|
BRONZE MEMBERS
4Front Branding
AdWalls
ALTRES
Design Asylum
D&J Specialties
Element 8, LLC
Fleet Street Integrated Branding
Gannett Pacific Publications
Hawaii Malls, Inc.
Henrich Marketing Hawaii
Hospice Hawaii
Jet Graphics
KHNL/K5 Television
Lewis Communications
Modern Luxury Hawaii
Montaj 9
Ostrander-Chu Inc.
Pacific Stock
Roberts Hawaii
Salem Communications
Servco Pacific Inc.
Wall To Wall Studios
What To Do Media
AFFILIATE MEMBERS
AT Marketing
Hawaii Association of Broadcasters
HI Broadcast
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
All Content Copyright © 2009 AAF-Hawaii. All Rights Reserved.
You are currently subscribed to as [email], to unsubscribe from this email list click here.
|
|
|
| |
|
AAF-Hawaii
American Advertising Federation Hawaii
P.O. Box 30969
Honolulu Hawaii, 96820
Phone: (808) 532-0555
www.hafspot.com
info@hafspot.com |
|
|
|
|
|
|
