| |
| |
|
|
|
|
JUNE 2009 |
|
In This Month's Issue:
Welcome to AAF-Hawaii's June Issue of it's monthly eNewsletter.
In an effort to provide you with timely news and updates occurring in Hawaii's Ad Industry, AAF-Hawaii will be sending out periodic newsletters to help keep you well informed of our industry. We hope you enjoy our newsletters and please feel free to send us your comments, and feedback as to how we can improve this service. Mahalo! |
| |
|
|
HPU PROUDLY REPRESENTS HAWAII AT NSAC NATIONAL FINALS IN DC
HPU represented AAF District 13 in the National Student Advertising Competition Finals in Washington, DC held on Thursday, June 4th.
|
|
|
 Visit our Facebook Page for photos!
Hawaii Pacific University (HPU) proudly represented AAF District 13 in the National Student Advertising Competition (NSAC) National Finals in Washington, DC held on Thursday, June 4th.
They were one of 18 National finalists that presented their Ad campaign going head to head against such schools as Syracuse University, Cal-Berkley, University of Virginia, Florida State, Texas Tech and the University of Alabama, to name a few. Their client was CENTURY COUNCIL, a non-profit organization funded by distillers. They had the task of putting together a fully integrated advertising campaign to fight binge drinking among young adults in the United States through but not limited to TV, Radio, Print, Alternative Media, Promotions and Public Relations. The budget was $10 million.
Representing HPU in DC were: Sarah Gabot, Shannon Gillespie, Anne Martin, Rachel Nagata, Susanna Nielsen and Martin Valdez. Faculty Advisers: Katie Clark and Rose Helens-Hart. Although HPU did not win the competition, one common comment we received was “this was the best school to come out of your district.” Each participant walked away with an experience of a lifetime and we hope that each one will consider a career in Advertising in the near future.
Mahalo to Hawaii Pacific University and Chaminade University of Honolulu for participating in this year’s competition. State Farm Insurance is the 2010 Sponsor of American Advertising Federation’s National Student Advertising Competition.
|
|
|
|
Mark Carlson, Senior Creative Director, US Marketing, McDonald’s Corporation
-Friday July 10th, 2009
-The Hawaii Prince Hotel (Maunakea Ballroom)
-11:30am - 1:45pm
|
|
|
Join us on Friday, July 10th, 2009 as AAF-Hawaii presents Mark Carlson, Senior Creative Director, US Marketing, McDonald’s Corporation.
Whether you're interested in the Creative Process, or the Marketing and coordination of global and local campaigns, Mark Carlson proves to be a delightful, upbeat and insightful speaker.
Mark Carlson joined the McDonald’s Corporation world headquarters located in Oak Brook, Illinois in 1998. He works with dozens of agencies in the development and approval of creative for all media. His position gives him the challenging responsibility of “brand steward,” coordinating the efforts of local and national advertising.
He managed the redesign and implementation of McDonald’s global packaging systems in 2004 and 2008, and has twice been awarded the “Field MVP” for his collaborative efforts with McDonald’s 22 regions of Field Marketing.
Mark has won numerous local and regional awards for this creative work (ADDYs, Telly), and the advertising his agencies have created for McDonald’s have won too many national and global awards to list.
He has been active in local chapter activities for the American Advertising Federation, winning Ad Pro of the Year honors, and has served for fifteen years as an ADDY judge and keynote speaker.
Friday, July 10, 2009
The Hawaii Prince Hotel
Maunakea Ballroom
Registration/Networking:
11:30am
Lunch: 12:Noon
Speaker Presentation: 12:30pm to 1:30pm
Q&A: 1:30pm to 1:45pm
CLICK HERE TO RSVP ONLINE (via CVENT)
*Early Bird Registration on or before Tuesday, July 7, 2009
Individuals: AAF-Hawaii, AD2 Honolulu Members,. Educators and Students: $30
Non-Members/Guest: $36
Table of 10: $290
Late Registration: Add $5 per person.
|
|
|
|
|
Ad2 Honolulu's Tai Leong and Goldyn Zimetbaum wowed the judges during the Ad2 Public Service Campaign National Finals in Washington, DC on client, KANU HAWAII.
For more information on KANU HAWAII,
click here: http://www.kanuhawaii.com
|
|
THE RESULTS ARE IN FOR THE AMERICAN ADVERTISING FEDERATION HAWAII's 2009 – 2011 BOARD OF DIRECTORS
|
|
| Congratulations to the following people who will be serving over the next term. |
| |
TORI ABE, Director of Marketing & Development, Hospice Hawaii
KIM BOCK, Media Director, CP Advertising
LORI CHINEN, Account Executive, Electric Pencil
KATHLEEN HERBST, Media Director, The Harris Agency
PAT MONICK, Partner, Red Rover Creative, LLC (dba 4Front Branding)
Also, Congratulations to the following who will be members of the AAF-Hawaii Advisory Board, effective from July 1, 2009 to June 30, 2010:
MICHAEL GARCIA, Local Sales Manager, Oceanic Time Warner Cable
JAIME HUNG, Account Executive, Cox Radio Hawaii
SARA POLAND, Senior Account Executive, KHON2
|
|
|
| |
|
|
Over 100 people gathered at the Plaza Club on Thursday, May 21st, 2009 as AAF-Hawaii proudly presented David Jenkins, an award-winning Creative Director for Nike’s original “Just Do It” & countless other campaigns.
He showed us how he has become one of the most recognized art directors in the advertising industry. Over the course of his career, David has worked on names such as American Express, Bud Light, BMW Motorcars, General Mills, IBM, Johnson & Johnson, McDonalds, Subaru and many more.
Currently, David is a free-lance creative director and author who resides in Bend, Oregon. |
| |
|
| |
|
|
|
|
| |
|
AMERICAN ADVERTISING
FEDERATION – HAWAII
BOARD OF DIRECTORS
2008-09
PRESIDENT
Paul Lam
Marketing Manager - Media/PR
Servco Pacific Inc.
PRESIDENT ELECT &
EDUCATION CO-CHAIR
Page Gaylord
Vice President, Media Director
Laird Christianson Advertising
VICE PRESIDENT
Jon Rasmussen
General Manager & Creative Director
Octane Advertising
SECRETARY &
PROGRAMS CO-CHAIR
Kathleen Herbst
Media Director
The Harris Agency
TREASURER
Tori Abe
Hospice Hawaii
Director of Marketing & Development
PROGRAMS CO-CHAIR
Sara Poland
Account Manager
KHON FOX2
Committee Member
Stuart Chang
Director of Sales
Visionary Related Entertainment
EDUCATION CO-CHAIR
Kim Bock
Media Director
CP Advertising
Committee Members:
Darin Takakawa
Media Director
Hendrix Miyasaki Shin Advertising
MEMBERSHIP CO-CHAIRS
Matt Heim
President
Electric Pencil
Jaime Hung
Account Manager
Krater-96 - 650 AM
Committee Members
Lori Chinen
Account Executive
Electric Pencil
Chad Kagawa
National Sales Manager
KHNL/K5 The Home Team
WEBSITE CO-CHAIRS
April Rutherford
Creative Director
Hendrix Miyasaki Shin Advertising, Inc.
Pat Monick
Partner
Red Rover Creative LLC dba 4Front Branding
Committee Members
Terrance Lum
Invisionary, CEO, President, CFO, VP Marketing,
Lum Designs
GOVERNMENT AFFAIRS/
BY-LAWS CHAIR
C. Michael Garcia
Local Sales Manager
Oceanic TimeWarner Cable
eNEWSLETTER CHAIR
Stanton Souza
Supernatural Media, LLC
OTHER BOARD MEMBERS
AD 2 Honolulu
Tyson Yamada
Proforma Favorable Impressions
DISTRICT 13
Jim Myers
Barbara Scott
Local Sales Manager
KHNL NBC News 8/K5 The Home Team
|
|
|
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| |
| |
AAF-Hawaii
Upcoming Events:
July 10, Mark Carlson, 12 Noon, Hawaii Prince Hotel
August 10, Fall TV Preview Moderated by Marc Berman, Hi Prince,
9a – 2pm
September 2009, Print Media Expo
October 2009, AdMania
November 2009, Media Auction
December 2009, Holiday Party Fundraiser
January 2010,
AAF Conference
|
|
|
|
|
|
|
Mark Carlson
Senior Director of US Marketing/Creative for
McDonald's Corp.,
Oakville, Illinois
Friday July 10th, 2009
Hawaii Prince Hotel
11:30 am Registration/ Networking begins.
Cost: $30.00 AAF-Hawaii, AD2, Educators & Students; $36.00 Non-Members
“Whether you're interested in the creative process, or the marketing and coordination of global and local campaigns, Mark proves to be a delightful, upbeat and insightful speaker.”Mark has won numerous local and regional awards for his creative work (ADDY, Telly), and the advertising his agencies have created for McDonald’s have won too many national and global awards to list. He also managed the redesign and implementation of McDonald’s global packaging systems in 2004 and 2008 He currently serves on the Joint Policy Committee of the ANA/ AAAA (Association of National Advertisers/ American Association of Advertising Agencies).
|
|
|
|
|
|
|
|
|
Marc Berman
Senior Television Editor/Mr. Television – Mediaweek
Monday August 10, 2009
Morning Workshop and Lunch
Hawaii Prince Hotel
9am – 11:45am
Morning Workshop
12 Noon Lunch
Marc Berman (aka “Mr. Television”) is the senior television editor at Mediaweek and creator/editor of The Programming Insider, an online bible that reaches more than 50,000 readers per day. Berman is also author of the weekly Mr. Television column; the creator of Berman on TV, a series of webcasts about television; the voice behind PIPodcast; the syndication reporter; and webmaster for online chatroom PIFeedback.com. In addition, Berman is a regular on-air commentator for syndicated newsmagazine Extra, and has appeared on Entertainment Tonight, Access Hollywood, The Insider, and featured in numerous other shows.
|
|
|
| |
|
|
|
|
AD MANIA
Presented by AAF-Hawaii
October 2009
Info TBD
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
GOLD MEMBERS
Anthology Marketing Group
The Honolulu Advertiser
The Honolulu Star Bulletin/Midweek
Pacific Basin Communications
SILVER MEMBERS
Communications Pacific
Cox Radio Hawaii
Electric Pencil
Hagadone Printing
The Harris Agency
Hendrix Miyasaki Shin Advertising
Honolulu Publishing Co.
Oceanic Time Warner Cable
Pacific Business News
Team Vision
Zoombis
|
|
|
BRONZE MEMBERS
4Front Branding
AdWalls
ALTRES
Design Asylum
D&J Specialties
Element 8, LLC
Fleet Street Integrated Branding
Gannett Pacific Publications
Hawaii Malls, Inc.
Henrich Marketing Hawaii
Hospice Hawaii
Jet Graphics
KHNL/K5 Television
Lewis Communications
Modern Luxury Hawaii
Montaj 9
Ostrander-Chu Inc.
Pacific Stock
Roberts Hawaii
Salem Communications
Servco Pacific Inc.
Wall To Wall Studios
What To Do Media
AFFILIATE MEMBERS
AT Marketing
Hawaii Association of Broadcasters
HI Broadcast
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
All Content Copyright © 2009 AAF-Hawaii. All Rights Reserved.
You are currently subscribed to as [email], to unsubscribe from this email list click here.
|
|
|
| |
|
AAF-Hawaii
American Advertising Federation Hawaii
P.O. Box 30969
Honolulu Hawaii, 96820
Phone: (808) 532-0555
www.hafspot.com
info@hafspot.com |
|
|
|
|
|
|
